What pages does a small business website need?
Most small business websites need four or five pages: home, services, about, contact, and often an FAQ. Each one answers a question a visitor already has. Pages that answer nobody's question can wait.
Home
Say what the business does, who it is for, and where it works, in the first screen. Then point to the next step: services, booking, or contact.
Services
One clear section or page per main service, in plain language: what it is, who it suits, and how to get it. If services are very different, give each its own page so each can be found on search.
About
Who runs the business and why. Real names and real photos build more trust than stock images and slogans.
Contact
A short form, plus the details people need: email, phone if you take calls, hours, and location if customers visit. Make sure form submissions go to an inbox you own, as the website handoff checklist explains.
FAQ
Answer the questions you hear most: prices, timing, what is included, what is not. A good FAQ saves you emails and helps visitors decide. Northframe's own FAQ is an example.
Pages that can wait
- A blog, unless you will actually keep writing.
- Testimonials, until you have real ones from real customers.
- A careers page, until you are hiring.
Which Northframe package fits
Four or five pages fits the Business package: $349 (Founding Client Pricing, regularly $499), up to 5 pages with service, team, and FAQ sections and simple integrations. With three pages or fewer, Presence covers it: $199 (Founding Client Pricing, regularly $349). How much a small business website costs covers the running costs, and the small business websites page explains the process. Running a club instead? See student organization websites.
Small business websites
Custom websites for small businesses: service and team pages, a contact form, SEO and analytics setup, and full ownership of your domain and accounts.